Editor-in-Chief

Prof. Dr. Amira Mahran

Branding, Marketing research Vice- dean for research and post studies affairs
Cairo University, Egypt

amira_fouad_mahranfoc.cu.edu.eg

Editorial Board

Prof. Dr. Gamal Shehata

Strategy Analysis, HRM, Organizational Development Cairo University, Egypt

gamal_mohammed_shehatafoc.cu.edu.eg

Prof. Dr. Mohamed Hassan Abdel Azim

"Financial Accounting, Managerial Accounting, Auditing" President of Sadat Academy for Management Sciences, Egypt

mohamed.hassanfoc.cu.edu.eg

Prof. Dr. Ibrahim Morgan

Risk management, Insurance, Actuarial sciences Cairo University, Egypt

i.morganfoc.cu.edu.eg

Prof. Dr. Ahmed I. Ghoneim

Marketing, Consumer Behaviour, B2B Professor of Marketing, Faculty of Commerce, Cairo University., Egypt

ahmed.ghoneimfoc.cu.edu.eg

Prof. Dr. Ali Hadi

Statistics, Data Science, Actuarial Science Distinguished University Professor and Chair,
AUC, Egypt

ahadiaucegypt.edu

Prof. Dr. Mohamed Hegazy

Auditing, Corporate Governance, Financial and Advanced accounting Professor Accounting Department School of Business American University in Cairo, Egypt

mahegazyaucegypt.edu

Prof. Dr. Mohamed Elbannan

Accounting, Auditing Faculty of Commerce, Cairo University, Egypt

melbannanfoc.cu.edu.eg

Prof. Dr. Ahmed Amin

Strategic HRM, Organizational Behavior, Change Management University of Mississippi (USA), German University in Cairo, Egypt

ahmed.aminmohamedguc.edu.eg

Prof. Dr. Samaa Attia

Strategic Marketing, Branding, Selling and Sales Management Faculty of Commerce, Suez University, Egypt

samaa.attiasuezuni.edu.eg

Prof. Dr. Mohamed Hassan Temerak

Professor of Marketing, University of Surrey, UK

m.s.hassansurrey.ac.uk

Associate Editor

Dr. Doaa Fathy

Marketing, Consumer behavior, Sports Marketing Faculty of Commerce, Cairo University, Egypt

doaa_fathifoc.cu.edu.eg

Dr. Hassan Yassin Elgendi

Accounting, Auditing, and Finance Faculty of Commerce, Cairo University, Egypt

hassan.elgendifoc.cu.edu.eg